Predictably Irrational – Dan Ariely | The Hidden Forces That Shape Our Decisions
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Rs. 999.00
Regular price
Rs. 1,499.00
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Predictably Irrational – Dan Ariely | The Hidden Forces That Shape Our Decisions
Sale price
Rs. 999.00
Regular price
Rs. 1,499.00
Why We Make Irrational Decisions — Predictably
Predictably Irrational by Dan Ariely is a fascinating exploration of the hidden forces that shape our decisions. Ariely reveals that our irrational behaviours are neither random nor senseless — they are systematic and predictable.
- Understand why we make irrational decisions every day
- Fascinating experiments that reveal the quirks of human behaviour
- Practical insights for better decision-making in life and business
- A New York Times bestseller and international sensation
A witty, eye-opening book that will change the way you think about your own choices.