The Paradox of Choice – Barry Schwartz | Why More Is Less

Too Many Choices Are Making Us Miserable

The Paradox of Choice by Barry Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers. With more choices than ever before, we are paradoxically less satisfied and more stressed.

• Understand why too many options lead to paralysis and regret
• Learn strategies to make better decisions with less stress
• Backed by psychological research and real-world examples
• A groundbreaking and eye-opening read

A must-read for anyone who has ever felt overwhelmed by too many options.